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Message From Dave Zulawski, CFI


How Do You Define Elite?

It’s no secret we live in a world in which we are bombarded with marketing terms designed to grab our attention. However, this comes with an unattended consequence. Certain words of significance become overused and therefore, irrelevant. Let’s admit right now that the world would be a better place if marketing terms such as, “pain point,” “sweet spot,” and “robust,” were retired forever. This issue sometimes poses a dilemma for many organizations, including W-Z, when we attempt to communicate our extremely valuable educational opportunities to the Loss Prevention and Law Enforcement communities. This is because the words of significance we use to truly describe our offering may become muted or lost in translation. In an attempt to thwart this phenomenon, allow me to explain how we at W-Z, as well as proven industry leaders, define the word Elite.

In an effort to provide you with a complete and accurate meaning of this word, I wanted to first reveal the formal definition. A quick dictionary search defines Elite as, “a select part of a group that is superior to the rest in terms of ability or qualities.” Quite frankly, we couldn’t have defined it any better. That’s why we chose the word Elite to describe our annual Elite Training Day, as well as use it throughout several materials associated with the International Association of Interviewers (IAI) and the Certified Forensic Interviewer (CFI) designation. At W-Z, we don’t take the meaning of Elite lightly. We use it very cautiously and purposefully to describe the tools you need to successfully earn the Elite level in your career. As you read the descriptions of the tools needed to achieve Elite status, I must ask, how do you define Elite?

Certified Forensic Interviewer (CFI): A CFI is a professional with the expertise to conduct a variety of investigative interviews with victims, witnesses, suspects or other sources to determine the facts regarding suspicions, allegations or specific incidents in either public or private sector settings. The CFI designation is rightfully recognized as the premier designation to define those who have mastered the art of interviewing and interrogation. A Certified Forensic Interviewer (CFI) is documented to be Elite and at the top of the field. You can become part of this Elite fraternity through the resources of the IAI.

International Association of Interviewers (IAI): In your search for the coveted Elite status, know that IAI is the only destination to leverage the body of knowledge of the Certified Forensic Interviewer (CFI) program. IAI also provides access to a broader group of individuals that share an interest in interviewing in both the Private and Public Sectors.

This knowledge center offers everything from webinar training events and CFI certification to detailed educational resources specific to unique verticals, including retail loss prevention, law enforcement and human resources. From rich multi-media presentations to networking forums where you can connect with the greatest minds in interviewing and interrogation, IAI will help you hone your expertise as an Elite professional forensic interviewer.

Review our membership benefits and one of our most robust tools, the rationalization matrix to gain a greater understanding of what IAI will do to help you grow and enhance your career as only the Elite can do.